NICOLE WILLIAMS

Premium rebrand: Leveraged customer research to rebrand Mitsubishi Electric brand in NZ. Established a premium positioning and differentiated CVP which allowed us to price 15-20% more than competitors with similar product offerings.

Lead B2B sales incentive programmes: 3 programmes across travel and points rewards. Drove increased loyalty and growth in professional heat pump market.

Strong driver of sales growth leading to #1 heat pump position

#1 fridge brand in NZ - overtaking Fisher & Paykel with larger whiteware brand but creating a strong CVP on multi drawer fridges and creating a new market category which was subsequently copied by F&P, Samsung and Panasonic.

Consumer marketing: Drove high brand awareness and CVP recognition. Multi million dollar investment across TV, outdoor and performance marketing channels.

Established the MP product team and ways of working during the transition from PDL roles towards strong product management mindsets

Have demonstrated a track record of successful bets across shipping, search and most recently casual buying (MP vibrancy) that have driven increased revenue during challenging market conditions

Sponsored listing depth product forecast to create $3M incremental revenue

Held various HOP roles (Central Tech - 2018, CXO - 2019, Consumer and MP - 2020-2022). PM of Search April 2018 - Nov 2018.

#1 Content Management Software in NZ

Reporting to the CEO, lead product management, product delivery and marketing

Established the product management function and creation of customer aligned value streams

Created product and marketing strategy to ensure clear competitive differentiation to enables growth in international markets.

Launched Platform as a Service product internationally (focus UK and Australia), created new revenue line to provide sustainable revenue from open source (free) software. From grew 0% margin to ~20% for PaaS clients. Leveraged AWS cloud platform, built new product and service offering.

Lead customer segmentation to focus on government, tourism and finance.

Co-founded a internship programme that ran alongside Summer of Tech for two years. Placed HR and marketing graduates into intern roles nationwide. Founder role included branding, launch, fundraising and leading the volunteer team of 10.

B2B marketing focus with responsibilities across market validation and entry, growth and sales lead generation.

Worked closely with the Head of Sales to establish strong practices between sales and marketing to generate and close leads.

Lead performance marketing, content generation and events to provide high quality B2B leads